Content Marketing Misconceptions Affecting Your Conversions
According to HubSpot’s reports, 82% of marketers use content marketing. This is a clear indication that content marketing works. Whether you’re trying to boost sales or website traffic—it’s a surefire approach.
However, if the success of your content marketing efforts isn’t reflected in your conversions, you’re probably doing something wrong. In many cases, unawareness is the issue.
Here are some misconceptions you must overcome to make your content marketing strategy work.
Myth No. 1: All Content Should Center Around My Business
Reality: This is one of the most common mistakes people make when it comes to creating content. They falsely assume that all the content they create needs to center around their business.
Modern consumers don’t like this approach. When content is centered around a brand, it tends to have a promotional tone. You can’t expect today’s customers to like sales-y content. The core purpose of content should always be to engage with customers. And the best way to engage with them is by talking to them about “them” instead of talking about your business.
So, for instance, if you launch a new product, your content needs to show the customer how the product can be of use to them instead of merely listing all of its great features.
Myth No. 2: Content Marketing Is Only Helpful for Some Industries
Reality: Many businesses give up on content marketing because they think it won’t work for their businesses, but this isn’t true. Content marketing has never been an industry-specific strategy. Given how flexible it is, you can make it work for just about any business.
At its very core, content marketing is about telling stories. So, no matter what you’re selling—there’s a story or two to share about it. Depending on your industry, the content can be educational, inspirational, or entertaining; it just needs to have some sort of value for the readers. Let content marketing bridge the gap between you and your potential customers.
Myth No. 3: Anybody Can Create Quality Content
Reality: While content marketing is for every business, not every business is making the most of this strategy. The truth is, creating quality content is an art, and very few businesses have mastered it.
Many businesses may not even clearly understand what quality content is exactly. As marketing experts, we believe that content that successfully taps into your audience’s interests and helps them resonate with your brand is what makes the cut.
Needless to say, not everyone can create this kind of content. It’s more than just writing and requires a deeper understanding of market research, SEO, and much more.
If all of this sounds a bit overwhelming, you’re on the right track—it means you understand that content marketing is a serious business, best left to professionals. This means asking for help is expected and necessary. Reach out to us at Bluepig. We’re a content marketing agency and can help you with content and web development services.
Contact us today to discuss this further.