Brand Storytelling in 2023—3 Tips That Matter
There’s nothing more powerful than stories when it comes to marketing a product or service. Stories best portray the elements of empathy, personalization, and heartfelt lessons, and humans are wired to respond to them.
The top brands in the world today all have a story driving their marketing campaigns at the very core. And this is a powerful marketing tool that every brand can use without paying billions of dollars for less impactful marketing approaches.
But of course, as a digital marketing agency, we tell all our clients that the story they share with the world needs to sound genuine, engaging, and relatable for their target audiences. Here’s how you can achieve that.
Always Identify Your Target Audience First
Before you tell your brand’s story, you need to consider who’s listening. Nowadays, getting your brand’s story out there to the masses takes very little time. But When you’re developing a brand story with so much care and effort, it’s worthwhile to do some extra research and take a more targeted approach to ensure that the ones listening are your potential customers.
Just because it’s easy to get through to millions of people at once doesn’t mean you have to. Social media platforms like Facebook and Instagram allow filtration and segmentation, so focus all your efforts on the ones that’ll connect with your brand’s story the most.
Keep Your Brand’s Existing Story In Mind
You don’t have to worry too much if yours is a startup. But it’s important to understand that a brand’s story can evolve over time; what you put out right now doesn’t have to be forever. However, the story you introduce later down the road needs to connect with your existing story in some way or the other.
Also, whenever you’re changing your brand’s identity like this, it’s important to see your brand’s current view amongst the masses and the reasoning behind it. This is the only way to put out a better story.
Share A Story That Other People Feel Like Sharing On Your Behalf
At its very core, your brand’s story needs to resonate with people and connect with them emotionally so that they find it worth sharing. This is the one way you can make it a successful marketing strategy.
If you’re unsure how to go about it, feel free to reach out to us at Bluepig. We’re a digital marketing agency based in San Francisco and can help you with your brand’s story and reputation management services.
Contact us today to find out more.